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Joe Fresh Case Study

A bright and bold introduction to Joe Fresh’s new summer collection through the use of pictures, the iconic orange and white combination and text.

My main challenge was to choose my favourite retail brand and highlight at least 3 products through motion designs and static designs. I decided to pick Joe Fresh and showcase Joe Fresh’s summer collection and individual styles of swimwear, activewear and dresses. 

My software of choice to bring this project to life were Photoshop and AfterEffects.


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